Cristiano Ronaldo is winning on and off the pitch, as he was named the most marketable athlete.
Cristiano Ronaldo has been named the most marketable athlete on the planet, ahead of old rival Lionel Messi, Serena Williams, Lewis Hamilton, and LeBron James on the annual SportsPro list.
The Manchester United star is deemed to be one of the greatest players in the history of football, as he has vast brand deals with the likes of Nike, Herbalife, Clear, and LiveScore.
SportsPro released their list of the 50 most marketable athletes on Monday, October 17, with Ronaldo topping the charts. Athletes were ranked according to a ‘Marketability Score’, split into three distinct scoring components: brand strength, economics, and audience.
Ronaldo was named the most marketable athlete after commanding a ‘marketability score of 91.21 out of a possible 100.
SEE THE TOP 10 BELOW.
• Cristiano Ronaldo
• Serena Williams
• Lewis Hamilton
• LeBron James
• Lionel Messi
• Naomi Osaka
• Virat Kohli
• Alex Morgan
• Sam Kerr
• Tom Brady
